The Frenzy Floating Flicker Shad was designed by Parsons and Kavajecz. Their rapid fire action provides flash that imitates fleeing bait fish. They have a unique rattle.

The Frenzy Rattl'r has new incredibly realistic patterns with 3D eyes! Weight system allows for accurate, bullet-like casts, comes with extra sharp premium treble hooks. Berkley Frenzy Fish feed on the action!

Gulp! Alive! It looks alive and it feels alive. But most importantly, to the fish- It tastes alive! Berkley Gulp! Alive! Is giving anglers an even more potent bait to catch their favorite species. Packaged in convenient, east-to carry buckets that stack easily in boat storage bins, each bait suspends in powerful Gulp! attractant, making each bait up to 20 percent more potent. Plus, their original shape and feel is preserved to deliver the ultimate action.

Stren Original casts effortlessly, ties a great knot and offers the perfect balance of strength, sensitivity, suppleness and abrasion resistance to give fresh and saltwater anglers the upper hand in any fishing situation.

Stren Original casts effortlessly, ties a great knot and offers the perfect balance of strength, sensitivity, suppleness and abrasion resistance to give fresh and saltwater anglers the upper hand in any fishing situation.

2'6" All-in-one rod and reel. Reel pre-spooled with line.

Stren Original casts effortlessly, ties a great knot and offers the perfect balance of strength, sensitivity, suppleness and abrasion resistance to give fresh and saltwater anglers the upper hand in any fishing situation.

Gulp! Alive! Swimming mullets have natural presentations in action, scent and taste. These swimming mullets imitate the real thing!

The Gulp! Alive! Shrimp bait has a natural presentation in action, scent and taste, rig any fish using any technique appropriate for live shrimp, Gulp! Alive! Baits absorb up to 20% more fish attractant by weight, "recharge" bait by placing used bait back in powerful Gulp! Alive! attractant

Gulp! Alive! It looks alive and it feels alive. But most importantly, to the fish- It tastes alive! Berkley Gulp! Alive! Is giving anglers an even more potent bait to catch their favorite species. Packaged in convenient, east-to carry buckets that stack easily in boat storage bins, each bait suspends in powerful Gulp! attractant, making each bait up to 20 percent more potent. Plus, their original shape and feel is preserved to deliver the ultimate action.